A Most Applicable Quote

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I read this quote in the Thomas Perry book BIG FISH and gasped when I realized THIS is the most important insight about our supply chain I have ever seen, "That's always the danger of trying to work in retail. Most of your customers are amateurs."

Think about that. It's not an insult, just a fact. Which is why Tony Anzovino is on a campaign to raise our collective 'Apparel IQ'; and our second bus tour leaves in several weeks to tour Ron Roach's textile mill among 6 other stops; and we're working on more Regional Conferences.

We're all professionals. Recognize the impact amateurs have upon you and help us educate them.

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