The accomplished and widely followed marketing and branding guru Simon Mainwaring is our keynote at the Apparel Summit of the Americas in Honduras Nov 27-29. Several of his quotes are listed below. Register now by clicking here and see the entire list of those brands already registered. Time’s running out, so don’t miss out!
Simon Mainwaring Quotes
Since most corporate competitors have the same problems with sustainability and social reputation, it’s worth trying to solve them together.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
As we all know, lasting relationships can’t be rushed.
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Today’s consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies – but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.