A Most Applicable Quote


I read this quote in the Thomas Perry book BIG FISH and gasped when I realized THIS is the most important insight about our supply chain I have ever seen, "That's always the danger of trying to work in retail. Most of your customers are amateurs."

Think about that. It's not an insult, just a fact. Which is why Tony Anzovino is on a campaign to raise our collective 'Apparel IQ'; and our second bus tour leaves in several weeks to tour Ron Roach's textile mill among 6 other stops; and we're working on more Regional Conferences.

We're all professionals. Recognize the impact amateurs have upon you and help us educate them.


Please enter your comment!
Please enter your name here