A Paper on Gen Z and the Environment

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Gen Z – those born between 1995 and 2012 – are making a splash in many ways, and are increasingly spending their own money on all kinds of things – including a lot of apparel. Gen Z is also leading the charge when it comes to action on climate change, from protest movements to consumption changes.

This means that in our industry we all need a better understanding of them, especially when it comes to what they are looking for from apparel companies and the supply chains that feed them. This report – which you can read and download here – offers some great insights.