AAPN members A&E and Applied DNA have teamed up to create something very special; a new line of advanced identification threads designed to help combat counterfeiters.
The thread – branded Integrity – will debut at the upcoming Texprocess show in Frankfurt.
A&E’s new “Integrity” thread line provides a tool which adds advanced identification for greater visibility and transparency into their product creation process. As A&E president Chris Alt points out; “One of the big challenges brands face today centers around authenticity. Loss of revenue, reputation, and brand trust are some of the potential outcomes of counterfeit products.”
“Our collaboration with A&E to adopt the CertainT platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains. We look forward to providing our full spectrum molecular brand assurance that also includes forensic expert witness and authentication services to support A&E and its customers in apparel, footwear, automotive, military and beyond,” stated Dr. James Hayward, president and CEO of Applied DNA.
Once again, it’s great to see AAPN members at the forefront of innovation in our industry!