With 18 fashion brands to its name, Baroque Japan is a rising star in Japan’s fashion landscape. First launched as “MOUSSY” in 2000, the company’s edgy streetwear look,
straight from the streets of Tokyo’s trendy Shibuya neighborhood, captured the
imagination of young Japanese consumers and catapulted the brand to success.
Seventeen years later, Baroque now boasts 375 stores in Japan, 231 stores overseas, and recorded $636.8m in sales for the year ending January 2017. But as Baroque’s business expanded, so too did its infrastructure and overseas network. It became clear Baroque would need a more robust solution to keep up with the company’s growth. Enter AAPN member Lectra and their innovative Lectra Fashion PLM.
Lectra’s PLM solution allowed Baroque to standardize workflow and gave them better visibility over their process, so they could troubleshoot problems, distribute the workload evenly, and eliminate redundant and menial tasks. With product information centralized
in a single database, teams in different countries could collaborate more easily. Overall work efficiency improved by 10%, shortening time to market by a month and supporting sales growth.
Once again, AAPN members doing amazing things and it happens every day. Isn’t this an amazing organization to be a part of?