AAPN member REI is one of the few apparel retailers currently not gearing up for a big in-store sales push on Black Friday. Instead, they will once again be closing all their stores on what some say is the biggest sales day of the season and encouraging customers to #OptOutside.
What does that mean? That the company wants its customers to head outside instead, and enjoy some time in the great outdoors. Or join the companies employees, who are being paid for the day, who will be participating in environmental clean up sessions all day. You can learn more about that, and REI's renewed commitment to protecting the environment in this blog post penned by CEO Eric Artz.