The battle between Amazon, Walmart and AAPN member Target keeps heating up, and with Target’s foray into instore and even curbside pickup of online orders they really seem to be making headway.
Target’s Secret Weapon in Amazon Battle: In-Store Pickup
Target is leaning on yet another way to fend off Amazon: in-store pickup.
In a statement on Thursday, Target revealed that its in-store and curbside pickup services jumped 60% year over year in November and December and combined to account for 25% of the company’s total sales during the period. For the full year of 2018, Target’s digital sales grew more than 25%—the fifth year in a row the company has tallied that growth in digital.
Target’s in-store and curbside pickup services allow customers to go to its website either from a smartphone or in the browser and order products. They can then drive to their local stores and pick up their products. In-store pickup requires them to walk inside the store and curbside pick-up means store employees will bring the products customers ordered to their vehicles. Read More