AAPN member, Lenzing, recently announced the first mill partner here in North and Central America to use LENZING™ ECOVERO™ will be the Guatemala-based Liztex, who are AAPN members as well. They will make use of the eco-friendly fibers as a part of their own commitment to responsible manufacturing as part of their sustainability journey.
LENZING™ ECOVERO™ branded fibers are sustainably produced viscose fibers. They are substantially more sustainable than generic viscose fibers and manufacturing them generates up to 50% lower emissions and less water and fewer fossil fuels. In a nutshell, they are very green, in environmental terms at least.
As a part of the partnership launch announcement Sharon Perez, the Business Development Manager for Lenzing asked Davide Piazza, Liztex CMO, an interesting question. Do you, she asked him, see increasing demands for responsible textiles from farther up the textile supply chain?
His answer? “Absolutely we do. The consumers in the Americas are considering their textiles and apparel when they think about making more sustainable choices. We began investing in environmental improvements many years ago, as I know Lenzing did as well. It’s very rewarding to see our foresight pay off and to see consumers asking their
brands and retailers for more sustainable, responsibly made textiles like ours.”
And he’s right. Research shows that consumers, especially younger ones, are becoming more and more concerned about making sustainable choices in apparel, and so it’s great to be able to report that AAPN members have had it in mind for years.
For more information about LENZING™ ECOVERO™ branded viscose fibers contact Sharon Perez or David Adkins at their New York office