Calvin Klein, Inc., which is a wholly owned subsidiary of AAPN member PVH Corp., will combine the physical and digital brand experiences through an immersive activation, in collaboration with Amazon Fashion.
Following the success of last year’s holiday retail experience, the CALVIN KLEIN x Amazon Fashion NYC Market will be an interactive brand event at the Flatiron Plaza in New York City opening to the public on Friday, October 5th. The three-day event will immerse guests in a physical market with a series of digitally enhanced experiences driving to Amazon.com/mycalvins.
The CALVIN KLEIN x Amazon Fashion NYC Market brings to life the CALVIN KLEIN JEANS fall advertising campaign through interactive stalls that integrate product and technology.
The experience will feature the “Together in Denim Billboard” as seen in the campaign, allowing visitors to recreate the campaign shoot, complete with a photographer to capture photos.
And to cement the partnership Calvin Klein will, for the first time, bring a limited-edition product drop: the Calvin Klein Jeans “A$AP Rocky Trucker Jacket” exclusively to Amazon Fashion. This jean jacket, created for the wildly successful rap artist, will be available for customers to purchase on Amazon Fashion at amazon.com/mycalvins beginning Friday. An in-person product giveaway of a limited number of the Calvin Klein Jeans “A$AP Rocky Trucker Jacket” will take place at 7:00pm ET on Friday at the Flatiron Plaza.
It’s great to see an AAPN member at the heart of such a great innovation, and so if you’ll be in the area drop by and check it out.