Saturday, December 5, 2020
FORTUNE: Coming out of a crisis, the boldest companies win

FORTUNE: Coming out of a crisis, the boldest companies win

Marketing is a contact sport. We're a network of contacts who are going through the same pain as you. This is no time to hide.
To a Second Half of 2020 that's better than the FIRST one

To a Second Half of 2020 that’s better than the FIRST one

We collect sayings. Here we share those that have to do with the pure power of networking.
HARVARD: Prepare for the U.S. and China to Decouple

HARVARD: Prepare for the U.S. and China to Decouple

Arguably, we’ve been headed towards this moment for a long while
HBR: We Need Better (Coronavirus) Masks

HBR: We Need Better (Coronavirus) Masks

Reading this article again validates we were far ahead of the curve. While many still call for action, we acted on March 22 and have never looked back.
Read: This Excellent Robin Report Article Featuring AAPN Members Target, PVH and Nordstrom

Read: This Excellent Robin Report Article Featuring AAPN Members Target, PVH and Nordstrom

A great new piece on the Robin Report examines the ways that various companies have coped with the upheaval and uncertainty of the pandemic. Three of the companies highlighted are AAPN members; Target, Nordstrom and PVH.

WRAP Introduces the Concept of Resetting Social Compliance Post-Pandemic – A Special Report

Avedis H. Seferian, Esq., President & CEO of Worldwide Responsible Accredited Production (WRAP), wrote us saying: Over the past few weeks, WRAP has been putting together a...
HBR: Lessons from Chinese Companies' Response to Covid-19

HBR: Lessons from Chinese Companies’ Response to Covid-19

China was weeks ahead of the rest of the world in dealing with the pandemic and its fallout, so their experience is of interest.
HBR: You've Been Furloughed. Now What?

HBR: You’ve Been Furloughed. Now What?

The economy has taken a serious plunge, and now the millions waiting for their careers to resume are faced with a new question: Should I wait for my furlough to end or should I apply for other jobs?
Marketing Words that SELL, a Simple List

Marketing Words that SELL, a Simple List

For every 100 words you write, make sure that 75% are words of five letters or less !!
HBR: The Pandemic Has Exposed the Fallacy of the "Ideal Worker"

HBR: The Pandemic Has Exposed the Fallacy of the “Ideal Worker”

The COVID-19 pandemic is changing perceptions and realities about all kinds of things, especially the way we work.