Dollar General Thrives Where Low-Income Families Struggle

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While many national retail chains continue to struggle,  downsize and even go out of business altogether the Dollar General chain is not only thriving it’s expanding and at a rapid rate. What’s the secret of their success, at a time when the likes of Amazon seem to be perceived as a threat to every bricks and mortar retailer in the US?

The answer seems to lie not in their products or any particularly new innovations, but rather in laser targeting a market sector that has,  for them,  proved to be highly profitable. Read More 

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