Dollar General Thrives Where Low-Income Families Struggle


While many national retail chains continue to struggle,  downsize and even go out of business altogether the Dollar General chain is not only thriving it’s expanding and at a rapid rate. What’s the secret of their success, at a time when the likes of Amazon seem to be perceived as a threat to every bricks and mortar retailer in the US?

The answer seems to lie not in their products or any particularly new innovations, but rather in laser targeting a market sector that has,  for them,  proved to be highly profitable. Read More 


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