Greetings fellow at-home-prisoners. Our blogs will continue as we have plenty of time too, well. This is a good piece.
The 10 Most Innovative Style Companies of 2020
The companies that topped this year’s top 10 list are anticipating tomorrow’s trends. Trove is making inroads with brands that want to showcase the long-term value of their clothes by creating a secondhand marketplace for them, while Rebag does something similar for luxury handbags. Rothy’s has defied the direct-to-consumer apocalypse by staying profitable and embracing a more sustainable way to make accessories, and Madewell has stood out from its struggling mall peers by cultivating locals and creating fair-trade lines. Savage x Fenty, Summersalt, and Tommy Hilfiger, meanwhile, aren’t just designing for inclusive bodies, they’re celebrating them.
For showcasing the long-term value of clothing brands by helping them enter the resale market Trove (previously known as Yerdle) helps brands like Patagonia and Eileen Fisher create their own secondhand marketplaces, handling everything from building out websites, purchasing used product, photographing items, and processing sales. In 2019, it added Arc’teryx and Taylor Stitch to its portfolio.
For building a direct-to-consumer accessories brand that can stand on its own
The creator of the world’s most sustainable ballet flat, made from recycled water bottles, has expanded its line to include sneakers, boots, and loafers; created a new merino blend for the cooler winter months; and collaborated with illustrator Pete Oswald and fashion designer Marta Ferri. And now it’s moving into handbags made from recycled ocean plastic.
3. SAVAGE X FENTY
For turning the runway into a televised music-and-dance spectacle
The Savage x Fenty lingerie fashion show, held last September at the Barclays Center in Brooklyn, was part concert and part dance performance, with a dash of fashion thrown in. Halsey debuted her new single and hip-hop heavyweights like Migos entertained the audience, while a diverse array of models, influencers, and activists strutted across the stage. For those who couldn’t attend the show, the entire event is now available on Amazon Prime Video. Read More