Still can’t get enough of those year end predictions? Then may we suggest taking in this predictive round up from Robin Lewis.
Holiday Happiness: Go for It While You Can
DECEMBER 20, 2017 by Robin Lewis
We live in an era of a perpetual imbalance of supply and demand, and, therefore real-time price deflation across almost all consumer-facing industries. Indeed, price promoting has become the basis of competition. And, as we all know, this is a downward vortex that kills. A business cannot cost or price cut its way to growth over the long term. Today, it cannot even do it short-term.
Happy Holidays to all of our readers! With what seems like more sugar plums in consumers’ heads this year, and the “sugar high” of expecting more money in their pockets next year (or not!), the season also promises to bring prosperity to most retailers. This is what I’m hearing across all sectors. So, go for it – while you can.
Because one of the underlying realities that isn’t going away anytime soon is the never-ending imbalance between supply and demand which continues to force almost all retailers and brands to prioritize price promoting as the sole basis of competition. If any consumer-facing business wants to survive this perpetual pricing dysfunction, it’s going to have to break from the way business has been conducted over the last century. Hang on, I’ll get back to that. Read More