How (AAPN Member) Allbirds Plans to Be Even More Sustainable With Its Latest Funding Round

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This is great news. I'm proud to own four pairs of extremely comfortable Allbirds' shoes, and to have their highly engaging Justin Cleveland as our contact. Allbirds just signed up to send one of their staff on our 2020 AAPN Carolina Mill Tour too …Mike

Footwear News: JAN 7, 2020

(AAPN member) Allbirds is seeking fresh capital to further bolster its sustainability credentials.

The San Francisco-based company announced it is raising a Series D funding round led by Baillie Gifford and Fidelity Management & Research Company. As it seeks to become carbon-positive — to remove more carbon dioxide from the planet than it produces — Allbirds plans to use the new funds to support overall growth as well as to invest in sustainable solutions.

In particular, the wool sneaker brand plans to use Series D funds to invest in regenerative agriculture, renewable energy across its supply chain and the elimination of unrecycled plastics.

“Any brand, no matter the size, can begin making a difference today by measuring and actively reducing their carbon footprint, and paying for its pollution through carbon credits as they trend towards neutral impact,” Tim Brown, co-founder and co-CEO, said in a statement. “If every company took up this challenge, we would no longer be talking about the apocalyptic consequences of climate change.” Read More