How (AAPN Member) Target is Facing Down the Retail Apocalypse


When Brian Cornell took on the role of Target CEO in 2013 he faced more than a few challenges as he embarked on a quest to turn around the fortunes of a company that was then suffering from slumping sales and still reeling from a hacking attack that exposed the personal data of millions of customers.

Cornell has done a lot since then. He pulled the company out of Canada and the drugstore business and refocused the stores on the stylish clothing and home décor items the chain has always been famous for. He took a voluntary pay cut. He has just overseen a $550 million takeover of delivery company Shipt and plans to introduce real same day shipping to Target’s customers. And he is still very bullish on the future of bricks and mortar retailer, as he recently explained to Bloomberg. Read More


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