Please join us in welcoming FABLETICS to the AAPN family.
JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg launched Fabletics with actress Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013.
Today, Fabletics is an American online subscription retailer that sells women's sportswear, footwear and accessories, commonly referred to as "athleisure". The company is best known for its e-commerce business approach and also now has 22 brick-and-mortar stores.
Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and claims to be "all-inclusive" with a range of sizing and a dedicated 'plus size' department.