Once upon a time, a the concept of trade channels was the norm. Grocery stores sold groceries. Apparel stores sold apparel. And so on. These channels crossed in some multichannel stores (WalMart etc.) but for the most part trade channels were easy to distinguish from one another.
That is all changing now, and a slightly odd partnership between US grocer Kroger and Chinese e-commerce giant Alibaba is the latest example of this new open trade channel world. Read More