Lenzing Leads Sustainability Dialogue In The Nonwoven Industry With Its New VEOCEL™ Brand

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Exciting new from AAPN member Lenzing. As always, AAPN members doing great things in the environmental responsibility space. 

The Lenzing Group has introduced VEOCEL™, the company’s new nonwoven specialty brand. Positioned as a premium brand of nonwoven fibers for daily care rituals, Veocel provides the nonwoven industry with fibers that are certified clean and safe, biodegradable, from botanic origin and produced in an environmentally responsible production process.

The introduction of Veocel is a key milestone of Lenzing’s new brand strategy to transform from a business-to-business (B2B) fiber producer to a business-to-business-to-consumer (B2B2C) brand.

“Guided by our sCore TEN strategy, the launch of the Veocel brand will accelerate our migration into a specialty fiber business with a strong focus on innovation, quality and sustainability. Through ongoing proactive communication, the Veocel brand will also promote a holistic understanding about the benefits of botanic fibers in nonwoven products across the industry value chain and among consumer. Read More

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