AAPN had the pleasure of attending this terrific conference, as guests of Jill Coleman at Alvanon. Walter Wilhelm was there also. The room was PACKED and the content was uniquely focused and just totally interesting. Alvanon brings such value to our network and we thank them for the invite.
One Size Does Not Fit All
RobinReport: JUNE 25, 2018 by Marie Driscoll
One Size Fits All Is so 1999!
Armed with technology, consumers believe they can have anything they want literally immediately. This expectation is uprooting the status quo and business as usual, across all sectors of retail. A prime example is customer demand in the inclusive apparel market spanning women’s plus-size fashion to adaptive apparel for the disabled and chronically ill. In the U.S., the adaptive market is estimated at $44.5 billion, global is $278.2 billion. The women’s U.S. plus-size market opportunity is another $46 billion. These niche markets are underserved, starving for attention and great fashion. These inclusive apparel opportunities reside within long tail of the $1.8 billion global apparel market (Euromonitor estimate). Until recently, they have remained largely ignored by most retailers and brands. They are worth serving!
“One Size Does Not Fit All: Inclusive Design & the Modern Consumer,” half-day conference presented by (AAPN member) Alvanon and Coresight Research addressed the inclusive design opportunity and its drivers, with some of the key players and trailblazers that are changing the business of retail. Janice Wang, CEO of Alvanon said, “One size does not fit all – clothing needs to be made to fit for purpose. Modern consumers include plus size, differently-abled and those with physical issues. All niche markets are loyal markets. How do businesses work to accommodate these markets and win?” Deborah Weinswig, founder of Coresight added, “Inclusive design, adaptive clothing and micro-segmentation will revolutionize the way we think about the fashion consumer.” Read More