Seth Godin on Networks

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You may never have heard of Seth Godin. Seth is the author of 18 books. His book Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its “20 of the best books by the most influential thinkers in business” on November 13, 2015. He is a popular TED Speaker and in demand as a conference keynote.

Seth Godin’s website is here and his blog is here.

In 2015, Seth was our keynote speaker at our Annual Conference. That is him above with, left to right, Kurt Cavano, Juan Zighelboim, Sue Strickland of AAPN, Seth and me.

The following blog which he posted today parallels his message to us in 2015 when he said, “In the new Connection Economy, the most valuable places online are where the connections are made. That is the magic of the AAPN, that what its members sell is this chain; the information shared; the trust built; the network proven. By Metcalf’s Law, which says that the power of a network goes up with the square of the power of the people in the network, the AAPN is the most powerful organization in the textile/apparel industries of the Western Hemisphere“.

When it comes to this or any other net that works, you’re in or you’re out. THIS net works.

Semi-public, Seth Godin, Sep 19, 2018
The internet began as a way to connect private networks. First, it was university researchers. But then, as email kicked in, it was a tool for private conversations among people who knew each other. That’s just one of the reasons that spam is so hated–it intruded on a space reserved for people with permission.

The next leap was a public one. Geocities and websites. Facebook and Twitter. This is the public, all of the public, or at least as much as you care to engage with.

The interesting phase that’s happening more and more, and is amplified by the blockchain, is the semi-public/semi-private world. This is a group of people (perhaps a tribe, even) that are connected to one another (insiders) but the riff-raff (outsiders) aren’t invited.

(TODARO: Speaking of tribes, Seth also said at our meeting, “You people don’t realize how lucky you are. This network, this supply chain, is the power that drives you. You are clearly a tribe in this room”.)

These semi-public groups can work together in ad-hoc or permanent teams to create new work of value.

Lyft isn’t a public system. You can’t become a Lyft driver without going through some sort of vetting process. The same goes for a discussion board online that’s just for licensed doctors, or volunteer firefighters…

There’s a huge opportunity to become an organizer of semi-public groups. These entities will become ever more powerful as the economies of the firm begin to fade, replaced by the speed and resiliency of trusted groups instead.

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