The CNBC Disruptor List is an annual roundup of the 50 companies that it’s felt are making the biggest differences in American business right now. The 2019 list was just published, and along with the likes of Robin Hood (the stock trading app) Impossible Foods (the company creating what is said to be the best tasting plant based burgers anywhere right now) and Airbnb sits, at number 25, the lone apparel company on the list, AAPN member Fanatics.
What’s even more impressive is the fact that it is the second year that the company has made the rundown of what CNBC describes as “private companies — from biotech and machine learning to transportation, retail and agriculture — whose innovations are changing the world”.
The publication of the list – and Fanatics’ inclusion – dove-tailed with the news that the company has inked a deal with Kohls (Many thanks to our long time friend Joe Cuervo, most recently of Honduras 2020, now with Kohl’s, for sharing this important article with us.)
This deal will allow the big box retailer to offer a wide selection of Fanatics apparel to its customers online, beginning in the fall. Fanatics will fulfill the orders from their warehouses while Kohls handle the rest.
Have an extra minute? Take a few to watch Fanatics founder – and Philadelphia 76er’s co-owner – Michael Rubin discuss why Fanatics is different and just how they make use of new and old technologies to satisfy the 40 million plus sports fans who regularly buy from them.